
268 Hagley Road
Transforming Constraints into Opportunity: A Model for Brownfield Placemaking
This flagship development demonstrates how thoughtful design can overcome complex site constraints to deliver a high-quality urban living environment. Faced with challenges such as biodiversity net gain (BNG) requirements, noise pollution, and underground utilities, Bond Bryan’s interdisciplinary approach seamlessly integrated urban design, architecture, and landscape architecture.
The result is a vibrant, pedestrian-friendly scheme that enhances community connectivity while reinterpreting historic mansion block design for a contemporary setting. Praised by the planning committee, this project sets a new benchmark for medium-density brownfield development, balancing sustainability, security, and placemaking excellence.

Value
This site was no stranger to constraints and abnormals. Bond Bryan skilfully overcame several challenges around BNG, overlooking, noise, below ground utilities and boundary implications to deliver a quality placemaking outcome.


Impact
A contemporary approach to placemaking was applied through our interdisciplinary approach through urban design, architecture and landscape architecture: Clear and defined pedestrian routes though the schem reconnect the site with the wider community and active frontages on all gables to design out crime through natural surveillance and assist with pedestrian navigation through the site.
The emphasis was on ‘gentle density’ – optimising the developable area of the site with both apartments and much needed family homes suitable for an urban sett. A rigorous process was used on material choices – timeless and a potent approach to detailing that reinterprets the historic mansion blocks on Hagley Road for a 21st century setting.
A flagship project for brownfield medium density development highly praised by the planning committee for the quality of design and placemaking approach.
Sustainability
Clear and defined pedestrian routes though the scheme were central to our masterplanning of the site – this intervention promotes reduced car use, reconnecting the site with the wider community and local public transport hubs and cycle routes. Clever use of landscape buffers and tree placement was applied to mitigate noise from Hagley Road and optimise opportunities for biodiversity enhancement.
Homes that deploy passive and active measures to increase the energy efficiency of the project through solar orientation, green roofs and PV panels were also praised by the Planning Committee.

Details
Information
Scope Architectural Design Status Ongoing Location Edgbaston, Birmingham
Get in touch:
Tomasz, Associate Director
